Samantha Lloyd is the Co Founder and  early investor at Discrepancy AI and a recognized leader in the financial technology (fintech) and startup ecosystems. With over a decade of experience in tech and startups—and five years specifically in fintech—Samantha has directly driven over $100M in closed-won pipeline through strategic marketing initiatives.

A 3x founder and proven B2B SaaS go-to-market leader, Samantha specializes in building high-performing marketing functions that deliver multimillion-dollar pipelines. She brings 10+ years of expertise in scaling both organic and paid acquisition channels from the ground up, while fostering collaborative, growth-minded teams.

Beyond her leadership at Clearco, Samantha is an active contributor to the startup community as an Angel Investor with Firehood and a Limited Partner at Exit North Ventures. She has been recognized by the media as a Top Marketing Leader for her ability to craft budget-conscious, high-growth marketing strategies that drive measurable results.